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Media Relations for Law Firms: Grow Your Firm Through Greater Brand Visibility

Sponsored by Reputation Ink

When law firms invest in media relations, they are investing in growth. How does this work? How can a bylined article, TV or podcast interview or quote in an article lead to more clients?

In this webinar by Reputation Ink’s Principal & President Michelle Calcote King, law firm leaders will learn about the latest research behind brand visibility and firm growth, as well as the science behind business to business (B2B) decision-making. They will also learn the strategies that leading law firms use to regularly achieve media coverage and position themselves as thought leaders in their fields.

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DRI is the leading organization of defense attorneys and in-house counsel. Membership in DRI provides access to resources and tools for attorneys who strive to provide high-quality, balanced and excellent service to their clients and corporations. DRI is host to 29 substantive committees whose focus is to develop ongoing and critical dialogue about areas of practice. DRI provides access to resources and tools to grow your practice – members can search a database of more than 65,000 experts, attend renowned CLE seminars, conferences and webcasts, network with 22,000+ like-minded defense practitioners and more.