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Building Your Book of Business: Strategies for Establishing Your Personal Brand and Growing Your Law Practice

Do you ever wonder how in the world other lawyers seem to draw in one new client after another? If so, you’re not alone. It’s never too early (or too late) to start thinking about business development. For some, business development comes easy, but others have no idea where to start. Hear from two resourceful, ambitious, and self-made lawyers about the steps they took to establish their unique brand, develop a marketing strategy aimed at attracting a specific type of client, attract and pitch to prospective clients, and keep new clients happy.

The registration rate is $75 for DRI members and $150 for non-members.

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DRI is the leading organization of defense attorneys and in-house counsel. Membership in DRI provides access to resources and tools for attorneys who strive to provide high-quality, balanced and excellent service to their clients and corporations. DRI is host to 29 substantive committees whose focus is to develop ongoing and critical dialogue about areas of practice. DRI provides access to resources and tools to grow your practice – members can search a database of more than 65,000 experts, attend renowned CLE seminars, conferences and webcasts, network with 22,000+ like-minded defense practitioners and more.